If you are a whiskey enthusiast or simply a fan of the Jameson brand, you may have heard that Jameson 12 Year has been discontinued.
For many, this news was met with disappointment and confusion. After all, the Jameson 12 Year was a favorite among whiskey lovers.
But why exactly was this popular whiskey discontinued? In this article, we will explore the reasons behind the discontinuation of Jameson 12 Year.
Introduction
Jameson is one of the most recognized Irish whiskey brands in the world. The brand has a long history, dating back to the early 1800s.
Jameson whiskey is produced by the Irish Distillers Group, which is owned by Pernod Ricard. The Jameson 12 Year was one of the brand’s most popular offerings.
It was a smooth and flavorful whiskey that was aged for 12 years in a combination of sherry casks and bourbon barrels.
The Discontinuation of Jameson 12 Year
In 2020, the Jameson brand announced that it was discontinuing the Jameson 12 Year.
The announcement came as a surprise to many whiskey enthusiasts.
So, what led to the discontinuation of this popular whiskey?
Reason 1: Lack of Supply
One of the main reasons behind the discontinuation of Jameson 12 Year was a lack of supply. The Jameson 12 Year was a small-batch whiskey that was aged for 12 years. As a result, the production of this whiskey was limited. The demand for Jameson whiskey had been growing steadily over the years, and the brand was struggling to keep up with the demand for its 12-year-old whiskey.
Reason 2: Increased Demand for Other Jameson Whiskeys
Another reason for the discontinuation of Jameson 12 Year was the increased demand for other Jameson whiskeys. The Jameson brand has several popular offerings, including Jameson Black Barrel and Jameson Caskmates. These whiskeys have become increasingly popular among whiskey enthusiasts, and the brand has had to focus on meeting the demand for these whiskeys.
Reason 3: Streamlining of Jameson Whiskey Range
The discontinuation of Jameson 12 Year was also part of the brand’s strategy to streamline its whiskey range. The Jameson brand has a wide range of whiskeys, and it was felt that the discontinuation of the Jameson 12 Year would help to simplify the brand’s offerings.
FAQs
Q1. Can I still buy Jameson 12 Year?
A: Yes, you can still buy Jameson 12 Year, but it is becoming increasingly rare. Some retailers may still have it in stock, but once it’s gone, it’s gone.
Q2. Will Jameson 12 Year ever be re-released?
A: There is no word on whether Jameson 12 Year will ever be re-released. However, the Jameson brand is always experimenting with new whiskeys, so it’s possible that a new offering could be released in the future.
Q3. What other Jameson whiskeys are similar to Jameson 12 Year?
A: If you enjoyed Jameson 12 Year, you may want to try Jameson Black Barrel, which is also aged in sherry casks and bourbon barrels. Jameson Gold Reserve is another option, although it is a bit pricier than the Jameson 12 Year.
