Maximizing Your Data Visualizations: How to Add Chart Titles in Google Data Studio

Data visualization is essential in any business, allowing teams to make data-backed decisions with ease. However, having a lot of data at your fingertips doesn’t guarantee success. Poorly designed charts and graphs can be confusing and difficult to read.

Google Data Studio comes in handy when it comes to creating visually pleasing and easy-to-interpret data visualizations. However, creating data visualizations that are effective requires more than just dragging and dropping data points.

One essential feature in creating great data visualizations is chart titles. Chart titles help to properly label your charts and keep audiences interested by providing a quick overview of what the chart communicates.

In this article, we will discuss how to add chart titles in Google Data Studio and how to ensure you include HTML headings to make the best use of your data visualization.

1. Create a chart or graph

The first step to adding a chart title is to create a chart or graph. To create one, follow these steps:

– Open Google Data Studio
– Click on “Create” at the top left of your screen
– Select “Report”
– Select a data source – such as Google Sheets, Google Analytics, or BigQuery
– Select the type of chart or graph you wish to create
– Drag and drop your data points onto the chart

2. Add a chart title

Once you have created a chart or graph, you can add a chart title by following these steps:

– Click on your chart
– Navigate to the “Style” tab on the right-hand side of your screen
– Scroll down until you locate the “Title” option
– Toggle the switch to “On.”
– Enter your chart title in the text box.

You can also format your chart title by selecting different text styles, fonts, and sizes on the same “Style” tab. This is helpful in ensuring that your chart title is clear and easily visible to your audiences.

3. Add HTML headings to your chart title

Adding HTML headings to your chart title helps in making the data more accessible to screen readers and search engines, making it more SEO-friendly. The easiest way to do this in Google Data Studio is to use the Text Box editor to create your titles.

Here is how to do it:

– Click on the “Add Text” button on the right-hand side of the page.
– Type your chart title in the text box.
– Highlight the text that you would like to become an HTML heading.
– In the Text Box editor, click on the “Styles” dropdown.
– Find the “Available HTML tags” option.
– Select the appropriate HTML heading tag, such as H1 or H2.
– Repeat for any other headings in your chart title.

4. Tips for creating effective chart titles

The chart title is a critical component of data visualizations. Here are some tips on how to create excellent chart titles:

– Keep it short and sweet. Chart titles should be concise and to the point. There is no need to use full sentences or long phrases. Stick to the main message.

– Use active language. Use “verbs” and “action” language in your chart titles. For example, instead of “Sales Figures,” use “Sales Figures Increase by 10% in the Third Quarter.”

– Be specific. Your chart title should convey the main message of your data visualization. Be specific about the data points being shown.

– Use font size and color contrast. Use larger fonts for titles and apply a contrasting color to make them more visible.


Q: What are some of the common chart types in Google Data Studio?
A: Some of the common chart types in Google Data Studio include bar charts, line charts, pie charts, column charts, area charts, and scatter charts.

Q: Can I add multiple chart titles to a chart in Google Data Studio?
A: No. You can only add one chart title to a chart in Google Data Studio.

Q: Can I edit the chart title after I have saved my report in Google Data Studio?
A: Yes. You can edit the chart title at any time by clicking on the chart and navigating to the “Style” tab, then clicking on the title.

Q: How can I ensure that my chart title is easily visible to my audiences?
A: Use larger fonts and apply a contrasting color to your chart title. This will make it easily visible and legible to your audience.

In conclusion, chart titles play a critical role in creating effective data visualizations. When creating your chart titles, always keep in mind that it should be concise, specific, and engaging. Moreover, add HTML headings and font size and color contrasts to make your data more accessible and SEO-friendly. By following these tips, you can maximize the use of Google’s Data Studio and enjoy great results in your data visualization efforts.

Leave a Reply

Your email address will not be published. Required fields are marked *